Customer Database Insights for Water Utilities: AI-Driven Solutions for Better Service

It’s not just about billing—it’s about understanding consumption patterns, identifying service issues, and improving customer satisfaction.

In the graph above, we’ve highlighted the average monthly water consumption and billing amounts across different customer types—residential, commercial, and industrial. These insights help water utilities better understand customer behavior and tailor services accordingly. For example, industrial customers tend to consume more water and have higher billing amounts, which may require different service plans compared to residential users.

One real-world case involved a utility noticing frequent complaints and delayed payments from a group of customers. After WaterGuru analyzed the data, it identified a pattern: these customers were experiencing more service interruptions. By addressing the issue with targeted repairs, the utility improved both customer satisfaction and payment rates.

WaterGuru provides actionable insights, allowing you to segment customers based on usage, complaints, and payment patterns. This makes it easier to optimize services, reduce complaints, and improve overall operational efficiency.